EEA Funding Push: Liechtenstein’s Parliamentary Labour Committee backed, at first reading, bill ratifying EEA Financial Mechanism memoranda with Iceland, Bulgaria and Norway, paving the way for Bulgaria’s EUR 119.3M assistance (net EUR 110.9M) aimed at energy security, water resilience, culture and local development. AI Advertising in Europe: Criteo expanded its ChatGPT Ads integration to 31 European markets, giving advertisers a new conversational AI discovery channel tied into Criteo’s commerce platform. ChatGPT Ads Rollout (EEA included): OpenAI’s ChatGPT Ads now reach EEA countries plus Liechtenstein, Iceland and Norway—on Free and Go plans only—with no personalized ads initially in the EEA/Switzerland. Health Tech Approvals: The European Commission authorized Gilead’s Trodelvy plus Keytruda for first-line PD-L1+ metastatic triple-negative breast cancer across the EU, Norway, Iceland and Liechtenstein, and approved Acadia’s DAYBU (trofinetide) as the first and only Rett syndrome treatment in the EU. Connectivity for Travelers: Kyivstar launched a Travel SIM eSIM for mobile internet roaming in 38 countries, including Liechtenstein, with pay-for-data packages and a separate number. Cybersecurity Leadership: WISeKey appointed Alexander Hirsch as Group CMO to coordinate global marketing across post-quantum cybersecurity, semiconductors, quantum tech, satellite comms and digital identity. Drone Tariff Shock (US): New US Section 232 tariffs start Sept 3, hitting imported drones and components—relevant for Liechtenstein-linked supply chains and investors watching the wider tech hardware market.